21st December 2017 | Industry News
The business case for advertising

Fascinating study from Ebiquity and Gain Theory which illustrates the importance of evaluating the performance of advertising across both the short and long term. (more…)

21st December 2017 | Industry News
Why online brands love TV

Fantastic event held by Thinkbox, explaining the continued growth in investment from online brands into TV advertising. (more…)

15th December 2017 | Industry News
Marketing Effectiveness in the Digital Era

Compelling and landmark research from the leading figures in studying marketing effectiveness: Les Binet and Peter Field. (more…)