Marketing Effectiveness in the Digital Era

Marketing Effectiveness in the Digital Era

Compelling and landmark research from the leading figures in studying marketing effectiveness: Les Binet and Peter Field. This research highlights the longer-term implications and limitations of media investment for short term gain. The research also builds a powerful case for using TV & online video together as the most effective route to driving large business effects such as profit and market share.

Read more over at thinkbox.tv

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