Sky Ad Smart, the UK’’s only current provider of addressable TV, (the technology that allows ads to be served to different households while viewing the same programme) launched 4 years...
Fascinating study from Ebiquity and Gain Theory which illustrates the importance of evaluating the performance of advertising across both the short and long term. (more…)
Fantastic event held by Thinkbox, explaining the continued growth in investment from online brands into TV advertising. (more…)
Compelling and landmark research from the leading figures in studying marketing effectiveness: Les Binet and Peter Field. (more…)