Industry News

Posted by | 21st February 2018
Sky Ad Smart: A view from the North East

Sky Ad Smart, the UK’’s only current provider of addressable TV, (the technology that allows ads to be served to different households while viewing the same programme) launched 4 years...

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Posted by | 21st December 2017
The business case for advertising

Fascinating study from Ebiquity and Gain Theory which illustrates the importance of evaluating the performance of advertising across both the short and long term. (more…)

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Posted by | 21st December 2017
Why online brands love TV

Fantastic event held by Thinkbox, explaining the continued growth in investment from online brands into TV advertising. (more…)

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Posted by | 15th December 2017
Marketing Effectiveness in the Digital Era

Compelling and landmark research from the leading figures in studying marketing effectiveness: Les Binet and Peter Field. (more…)

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