Sky Ad Smart, the UK’’s only current provider of addressable TV, (the technology that allows ads to be served to different households while viewing the same programme) launched 4 years...
Posted by | 21st December 2017
Fascinating study from Ebiquity and Gain Theory which illustrates the importance of evaluating the performance of advertising across both the short and long term. (more…)
Posted by | 21st December 2017
Fantastic event held by Thinkbox, explaining the continued growth in investment from online brands into TV advertising. (more…)
Posted by | 15th December 2017
Compelling and landmark research from the leading figures in studying marketing effectiveness: Les Binet and Peter Field. (more…)
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