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Posted by | 23rd May 2018
TV Advertising for business growth event – June 20th

Leading industry speakers from Thinkbox, Sky Media, Adalyser and Drummond Central will be speaking at this event, exploring key developments within the industry, including how online brands are using TV,...

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Posted by | 21st December 2017
The business case for advertising

Fascinating study from Ebiquity and Gain Theory which illustrates the importance of evaluating the performance of advertising across both the short and long term. (more…)

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Posted by | 21st December 2017
Why online brands love TV

Fantastic event held by Thinkbox, explaining the continued growth in investment from online brands into TV advertising. (more…)

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Posted by | 15th December 2017
Marketing Effectiveness in the Digital Era

Compelling and landmark research from the leading figures in studying marketing effectiveness: Les Binet and Peter Field. (more…)

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